Brand & Marketing Leader
Digital and brand marketing leader with over a decade of experience driving growth and storytelling for beauty, lifestyle, and luxury brands.
Areas of Expertise
Selected Work
A curated collection of projects showcasing the intersection of storytelling, strategy, and measurable growth.
Product Launch · GTM Strategy
Grounded in emerging barrier-focused trends, the Cleansing Oil product launch strategically expanded EVE LOM’s hero cleansing portfolio with a new format. I led full GTM strategy from product positioning and consumer messaging through creative development, cross-functional toolkit development, and retailer execution to deliver the brand's strongest-ever first-week DTC performance.
Partnership Strategy · Publisher Media
To expand EVE LOM’s reach beyond owned channels, I introduced the development and execution of a paid partnership strategy with premium editorial and commerce publishers including Allure, Vogue, The Skimm, Who What Wear, and Condé Nast that blended editorial storytelling with product placement and social amplification.
Experiential · Brand Activation
To mark four decades of iconic skincare, I directed the planning, management, and execution of a multi-day pop-up and brand celebration that included a newsstand takeover, retailer masterclasses, and an initimate dinner to celebrate EVE LOM's 40 years of Radiance through consumer-facing and exclusive press events.
Brand Building · Social Strategy
I played a key role in shaping the early growth of G-SHOCK Women, defining a distinct identity that honored G-SHOCK heritage while introducing a modern, fashion-forward voice for a new female audience. I defined the consumer profile, creative guidelines, visual storytelling, tone of voice, social and campaign strategy from the ground up.
Paid Media · Full-Funnel Performance
I championed digital marketing strategy for G-SHOCK, overseeing all paid and owned channels including search, social, and display — directing cross-channel media planning, budget allocation, and campaign execution in partnership with agency teams. I steered creative strategy across channels, owning ad messaging and visual direction from concept through execution.
About Lisa
With a strategic mindset and a creative heart, I lead with empathy, clarity, and purpose. I craft campaigns that resonate by blending data, culture, and content to spark meaningful connections and impactful results.
Outside of work, I'm a proud boy mom, pop-culture enthusiast, and a self-proclaimed nerd who finds joy in traveling, reading, creating, and capturing every moment. My goal in marketing and life is the same: find the magic and turn it into something memorable and meaningful.
Let's Work Together
Available for Director-level brand and marketing roles, fractional engagements, and consulting or freelance projects across beauty, consumer, and DTC brands.
